If you continue to use this site, you consent to our use of cookies. Sharp Grotesk in use. In small rasterized type, overshoot is best executed with grey pixels (3). To solve this issue, the last “o” was rasterized at “half-pixel” alignment from the other bowls (6) (7). Responsible democratization: how the Design Research team at Dropbox empowers cross-functional partners to conduct competent research. But Dropbox seems to use only a few weights with regularity, and interestingly, Sharp Grotesk changes in width at different browser sizes to give Dropbox an incredible degree of flexibility in legibility, tone and approach in headlines alone. ... and Dropbox is adopting a new typeface called Sharp Grotesk that offers 259 fonts For Dropbox, 259 fonts just wasn't enough and they worked with us to develop the remaining italic masters for a new total of 294 fonts. Article — Process & Practice Take back your day with a meeting manifesto. Sharp Grotesk, by Lucas Sharp, comes with, as Tim noted, a whopping 259 variations in weight and width. The design was inspired by nineteenth century wood type combined with Adrian Frutiger’s technical design process. Apr 9, 2019 - Animation,Computer Animation,Motion Graphics,Adobe After Effects,Adobe Illustrator Photography by Drew Bird. ... Hi @Sharp_Grotesk; sorry for the late reply. uses this font and it was verified ✔️by our designers. Dropbox files & folders. Dropbox Logo. URL Reputation: Unknown This URL is not identified as malicious in the SafeBrowsing Database. By submitting your email you agree to receive updates about Sharp Type. Photography by Jody Kivort. Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. Originally beginning as hand-drawn poster lettering in 2011, Sharp Grotesk eventually grew to encompass a massive range of 21 widths in 7 weights of roman & italic, for a total of 294 fonts. The pixels of the logomark were made to align perfectly with the vertical metrics (1), and the vertical metrics were made to align to distinct pixel rows (1) (4) (5). ; Unknown PhishCheck thinks this URL is likely not a phish. Frankly, it seemed a little gimmicky to me. Traditionally, bowls rise just above and below the cap-height, x-height, and baseline so that they appear to visually align with flats. We care about your privacy. We worked with Dropbox Brand Studio & their production team to select six primary variants to optimize the wordmark in raster format. Join a discussion or start your own today. Once we established the proper weight for the wordmark we entered the iterative process, reworking every letter, adjusting spacing, adapting the ascenders and descenders, tailoring the bowls, and fastidiously considering the placement of every point and handle until we reached the perfect balance. Along with their new rebrand and typographic voice, Dropbox needed a new wordmark. Tag: Sharp Grotesk. The actual pixels between these two forms appear different at close inspection but at actual size (in use) they appear the same and the spacing issue is solved. To finish off the new visual identity is the choice of Sharp Grotesk as Dropbox's new brand typeface. Our members can answer all your questions on Dropbox files and folders. Sharp Grotesk was integral to the Dropbox animus, because it gave them the visual language to showcase the multiplicity and diversity of their clients and the flexibility of their product. Did you know? You can unsubscribe at any time. A new illustration style will be used to bring the creative process to life with rough sketches of graphite paired with colorful, abstract shapes, and Dropbox is adopting a new typeface called Sharp Grotesk that offers 259 fonts. Fresh, News October 4, 2017 October 5, 2017 Ilana Greenberg. To what extent they would be using it was unclear until we saw an early design deck. Oops! Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. While the natural spacing of the “o,p,b” (6) allows for optimal repetition of the bowl forms and their respective spacing to the adjacent stems, the last “o” would not, as aligning it to the grid in the same way would have made the “b-o” spacing appear too loose. Color can go from a standard Dropbox blue to “whoa.” Rasterizing type for small sizes is a unique and interesting challenge. Sharp’s typefaces have been honored by the TDC, the European Design Awards, and more. Dropbox Font. The revamp also introduces a new typeface called Sharp Grotesk. Take a look at the gif to get a better idea. The goal in this exercise was to retain proper texture and incorporate subpixel renderings that would improve legibility at smaller scales for optimal performance on-screen. Designed by Lucas Sharp with Wei Huang, Greg Gazdowicz, Chantra Malee, and Octavio Pardo, Sharp Grotesk comes in 21 roman and 16 italic widths, each in 7 … Something went wrong while subscribing. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. No affiliate links. Dropbox - Sharp Type Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. Our new system lets us pick the right amount of expressiveness for the situation. As we enter a new technological paradigm of digital typography with the advent of the variable font format, we see a world of potential for robust type systems like Sharp Grotesk. What is logo Dropbox font. Now including 21-25 widths for italics! The rebrand includes a new colour palette, a squished Sharp Grotesk typeface, quirky illustrations and a new logo. Under the direction of Dropbox Brand Studio, we drew a custom logotype based on Sharp Grotesk , and three additional marks for their subbrands: Dropbox Business, Dropbox Projects, and Dropbox Paper. When Sharp Grotesk launched, it was announced by Print and lauded by type blogs for being a wood-type-inspired, neo-grotesque-superfamily homage to Adrian Frutiger. At actual size (in use), these grey pixels blend with the black and take on the illusion of smooth form. Read news and stories that are carefully crafted for this community. COLLINS collaborates with Dropbox for a new brand design with bright colors, revamped logo and new typeface. Sharp Grotesk The revised branding includes a custom typeface, loosely derived from the old logotype, named “Sharp Grotesk”. Introducing Sharp Grotesk With 259 fonts, Dropbox’s new typeface Sharp Grotesk gives lots of versa­tility, allowing to “speak” in a variety of tones. Cleaner and simpler, the new logo has evolved from a literal box to a collection of surfaces to illustrate Dropbox is an open platform and a place for creation. It has a massive range of 259 fonts (! Dropbox Redesign by COLLINS Inspired By Creative Customers. With 259 fonts, our new typeface Sharp Grotesk gives us lots of versa­tility, allowing us to “speak” in a variety of tones. This is a community submission, and it's not verified yet. Try again. “Our new system lets us pick the right amount of expressiveness for the situation. Get in sync with the Dropbox Community. Swiss styling collides with the unexpected construction and wonky imperfectionism of 20th-century American wood type in Lucas Sharp’s monument to Adrian Frutiger: Sharp Grotesk. Dropbox says the color of the logo will change based on the situation and will no longer be limited to blue. In typography, this method of visual compensation is called overshoot. Dropbox appeared to be using every weight and width of Sharp Grotesk’s robust family of 259 fonts. This was a true demonstration of the power of collaboration with contributions from a huge pool of talent including: Collins for collaboration with the Dropbox Brand Studio on the new branding and visual strategy, Instrument for design of the homepage and identity animations, Brandon Land, Fanny Luor, and Justin Tran for Dropbox illustrations, Animade for illustration animations, and 72andSunny for co-creation, art direction, and design. At different browser sizes the font changes to a corresponding width, instead of scaling down the font. If you've got a logo, then just submit it and we will make sure to push it on the list. Dropbox Creative Video featuring Sharp Grotesk. ), with 21 widths in 7 weights. Collins chose to revamp the entire brand’s typography, including its core wordmark, using Sharp Grotesk for its “versatility” and sheer range of 259 fonts. The logo has been updated, no longer a “literal box” but an abstracted version, becoming a series of flat diamond shapes. The superfamily boasts more than 20 numbered widths and seven weights. Product of the Day with 21,500 page-views in 48 hours, The Difference Between a Great Logo And a Bad Logo, 10 Biggest brands with their font details. A primary interest when designing the Dropbox logotype and subbrands was to optimize letter widths, stem and bowl weights, spacing, and joins to create a perfect texture. Sharp Grotesk Thin Italic 25 Sharp Grotesk Semibold Italic 25 Sharp Grotesk Medium Italic 25 experience on this website. Sharp Grotesk Meets Dropbox In January, we had the honor of sharing Sharp Type Co’s massive typeface family Sharp Grotesk—a 19th-century woodtype-inspired masterpiece. View our full Privacy Policy. New York City Billboards. Sharp Grotesk Semibold 20 & Sharp Grotesk Medium 20 (Top to Bottom). Sharp Grotesk has been seen in use most prominently in Dropbox’s recent rebranding. Spacing letters can be very difficult when adhering the shapes to such a coarse grid. What an interesting six months it’s been. Dropbox - Sharp Type. Color can go from a standard Dropbox blue to … The primary logotype was fastidiously optimized over weeks, based on a custom weight in between Sharp Grotesk Medium 20 and Sharp Grotesk Semibold 20 that we created to establish a perfect visual hierarchy with the subbrand marks. We also resolved optical size discrepancies in texture with detailed kerning adjustments, and optimized the artwork for a wide range of optical sizes, ensuring that the same vector artwork maintained its flavor and legibility at small sizes without compromising visual appeal at larger sizes. Sharp has designed typefaces for major brands and organizations including Samsung, Dropbox, and Pentagram. Sharp Type is a new, independent type foundry. We aimed to perfect the word spacing between “Dropbox” and each subbrand in order to emphasize individual word forms while insuring that the spacing of the glyph, logomark, and subbrand had the proper hierarchical relationship. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. The grid is ever present, and all typographic form must adhere to this paradigm. Due to the coronavirus pandemic, I’ve worked from home for more than 100 days in a row. As a display type, Sharp Grotesk is full of contradictions. Although the goal in rasterization is to align as much of the artwork as possible exactly to the pixel grid while maintaining the appearance of the original, some forms will never align cleanly. GRAPHIC DESIGN USA MAGAZINE. Sharp Type uses cookies to improve your experience on this website. ", but this is the font that the community have designed based on the logo. " When you say teams, are you referring to groups perhaps? With 259 fonts, the new typeface Sharp Grotesk allows for versatility, allowing Dropbox to "speak" in a variety of tones. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. * Two emails per month (maximum). Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. It comes in 250 different weights and sizes, including squashed-up style and super thin. ; Unknown OpenPhish: URL not in feed. Dec 5, 2018 - Buy Photography Postcard by verazo on GraphicRiver. IP Address: 162.125.7.1: ASN #: AS19679 DROPBOX - Dropbox, Inc., US: Location: Data unavailable. Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and client software, If you see something wrong please let us know:Â. Sharp Type uses cookies to improve your The diagonals of the “x” are a good example of this, and require grey pixels to properly illustrate. Dropbox’s colorful new look includes a flatter box and a very millennial “squashed-up typeface” by the name Sharp Grotesk. Originally beginning as hand-drawn poster lettering in 2011, Sharp Grotesk eventually grew to encompass a massive range of 21 widths in 7 weights of roman & italic, for a total of 294 fonts. Dropbox says the color of the logo will "change based on the situation" and will no longer be limited to blue. Screens, and more a little gimmicky to me by verazo on GraphicRiver sure. Grotesk allows for versatility, allowing Dropbox to `` speak '' in a row a! 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New wordmark six primary variants to optimize the wordmark rendered in Sharp Grotesk revised! Of visual compensation is called overshoot freaks the power to tweak every of... What an interesting six months it ’ s technical design process and stories that are carefully crafted for this.. Type, Sharp Grotesk is a retail font available on Sharp Type is retail. You say teams, are you referring to groups perhaps also introduces a new typeface Sharp Grotesk a!